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Ad:tech 2015, the marketing, advertising and media conference & exhibition concludes

Updated: Apr 04, 2015 01:16:21pm
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New Delhi, April 4 (KNN) The world’s largest Global Digital Marketing & Advertising Conference and Exhibition, having 14 shows worldwide, concluded its 5th Edition of the New Delhi Show on 20th March 2015. The event was held at the Leela Ambience Hotel and Residences, Gurgaon and more than 4000 marketing, technology and media communications professionals were present. More than 110 speakers from over 70 companies were present.

Speaking about the property,James Drake-Brockman, Head of EMEA & India, Digital Marketing, DMG Events, commented, "As anticipated this year's ad:tech turned out to be hugely successful. We are planning to have more such editions in India."
 
The keynote speakers included Mr. Vikram Chandra, Executive Director and CEO, NDTV Group, Mr. Uday Sodhi, Executive Vice President and Head – Digital Business at Multi Screen Media Pvt. Ltd, Sony Entertainment, Ms. Aditya Swamy, Executive Vice President, Head, MTV & MTV Indies, Mr. Mukesh Bansal, Head, Commerce Platform, Flipkart, Mr. Shireesh Joshi, COO, Strategic Marketing, Godrej Group, Mr. K V Sridhar, Chief Creative officer, SapientNitro India, Mr. Ashok Lalla, Global Head Digital Marketing, Infosys, Mr. Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi, Mr. Raj Sarkar, Vice President Marketing, Ford India and Mr. James Montgomery, CMO, Microsoft India.
 
Among the big themes were; the future of performance marketing, Role of Data and automation in future media planning, Opportunities in video advertising and platform, M-Commerce, the future of E-Commerce, M-Commerce: Challenges in delivering premium experience to online shopper, Mobile users are everywhere, why are they out of reach for marketers.
 
This year the most impressive aspect of the event was the attendee list which boasted many of the biggest brands in India and the world including:  Airtel, Oberoi Group, Axis Bank, Kotak Mahindra Bank, Thomas Cook, Yes Bank, Olx, HDFC Life, American Express, Indusind Bank, Max Life Insurance, Tata Capital, Tata AIG, Amazon, Johnson & Johnson, ITC, Star India Pvt Ltd, ITC, FlipKart, GSK, HDFC Life, Mahindra & Mahindra, Wipro, HCL, Madison Communication, GroupM, Lintas, Cheil worldwide etc.
 
The 14,000 Sq Feet exhibition floor had booths from major sponsors like Hotstar, Vizury, YeahMobi, Airloyal and other exhibitors like AOL Platforms, Lucini & Lucini, Cake and Skype to name a few. The Innovation Zone - A zone dedicated to start-ups and some of the newest suppliers of innovative products, services and solutions hosted BidSopt, Scientia, Retail9, Inuxu Technologies, Plann To, HealnDeal, DotcomInfoways, Adcanopus Media, Luvia Global and Adcovenant. The think:tech sessions hosted leading companies such as XPLOREE, Performics, Facebook, Aol Platforms and AD Sparx showcasing the latest trends, case studies and solutions.
 
Ad:tech New Delhi is the number one Digital Marketing & Advertising Conference & Exhibition in India. Last year ad:tech witnessed over 3500 attendees, 96+ Speakers, 30+ Sessions, 8 Sponsored workshops, 23 Partners & Sponsors and 58 Exhibitors .The scale and the value proposition of ad:tech New Delhi makes it a key diary date for marketing and media community. (KNN Bureau)

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