New Delhi, July 14 (KNN) A research found that the Indian exercise notebook market will see a growth as after the increase in private school enrolment and growing culture of private tuitions. India Exercise Notebook Market is expected to reach Rs. 334.6 billion by FY’2020.

The report was released by Ken Research in its latest publication on “India Exercise Notebook Market Forecasts to 2020 – Influx of Organized Brands, and Heavy Educational Investment by Government to Propel Market Growth” which provides a comprehensive analysis of the exercise notebook market in India.

As per the report, the market is expected to witness a rise in the volume of premium office as well as school and college notebooks as companies widen the offering of their premium brands to realize the high margin in this segment.

The report covers various aspects such as overall size of India exercise notebook market, segmentation on the basis of Use, Number of Pages, GSM, Recycled/Non-Recycled Papers, Retail/Institutional Sales, Size, Bindings, Cover Types, City Tiers, Rural/Urban Demand and Paper Types. This report also offers prevalent trends and developments in industry, Porter’s analysis and current challenges in the industry.

The exercise notebook market in India has witnessed commendable growth over the period FY’2010-FY’2015. The market has witnessed a double digit CAGR during the period FY’2010-FY’2015 in terms of revenue. The growth of this market has been majorly driven by governmental thrust towards compulsory and quality school education and higher educational aspiration among the growing middle class, it said.

According to the research report, the India exercise notebook market will record revenue of INR 334.6 billion by FY’2020 due to more players entering the market and rising number of educational and commercial institutes in the country.

“The market is characterized by low product loyalty where buyers can easily switch brands. Buyers are generally snobbish in their purchase decision. Therefore, manufacturers need to ascertain competitive pricing for their products while sticking on to quality” according to the Research Analyst, Ken Research. (KNN/ AR)