Noida, Nov 8 (KNN)  Considering that every business unit, big or small needs to understand how to exploit digital marketing tools and techniques to improve customer value proposition and overall competitiveness, a two day course will be held here on November-23 and 24.

Organised by the MSME Technology Development Centre under the Ministry of Micro, Small and Medium Enterprises, the certificate course will cover digital marketing (also referred to as online marketing, internet marketing or web marketing), content management system and website creation among others.

There will also be hands on workshop on the Live CMS system, Email Campaigns, Web Analytics- Demo, Exercise - Connecting Landing Page, Analytics, and CMS, Search Engine Optimization and Marketing, SEO, and how to leverage social media.

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the internet.
 
Digital marketing is the promotion of products or brands via one or more forms of electronic media.  It differs from traditional marketing such as print media, live promotions, TV and radio advertisements; as it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t. 

Digital marketing helps monitor aspects such as what is being viewed, how often and for how long, sales conversations, what content works and what doesn’t.  Besides the internet, it also includes wireless text messaging, mobile instant messaging, mobile apps and podcasts.   

The course is meant for people who already know a little, a lot or nothing, about digital marketing and ecommerce; App Developers, Content Developers, Web Developers, Affiliate Agents, Search Management, Vendors, suppliers and agencies in this area; Consultants, Strategists and business analysts, Sales Executives, Product Managers, Digital Marketing Experts, Media Buyers and Planners; Business Development Managers, Advertising Executives, Media Managers (interactive and new media), e-Payments Executives; E-Commerce Managers, Marketing Managers, Brand Managers, Business Owners; Director or Head of Brands, and marketing; CMO's, CEO's.  (KNN/ES)