New Delhi Apr 18 (KNN)  The success rate of the SMEs has remarkably grown since they've started using internet as their marketing tool, according to a media report.
 
“There are different channels through which internet marketing can be organized and used.  The means which small and medium enterprises can find and use to reach the customer easily are via search engine optimizations, website marketing, use smart keywords in search engines, marketing via email and social media etc” it said.
 
Search Company, Google recently organised an event in Singapore titled ‘Helping small businesses think big’ that saw the participation of 20 SMEs from the Asia-Pacific region who shared their success stories.
 
Google said that most SMEs failed because they ran out of funds.  However, using Google AdWords, most of the firms have been able to lower their marketing expenses and as a result, have had more time and money to generate revenue.
 
“Any business can get online for virtually no cost and that’s why Google advertising appeals the most to small and medium enterprises,” said the media report quoting President, Google Asia Pacific Karim Temsamani.
 
Advertising is undoubtedly the most powerful tool for every business because of the intense competition in the business world today.
 
No matter how small the business is, marketing is the key to success and among the marketing strategies, internet marketing is the foremost and fastest medium to reach the global customers.
 
MSMEs can create a larger customer base through internet marketing as it has a wider and extensive reach beyond geographical barriers.
 
Also, internet marketing or web marketing can be used in selective ways by small and medium enterprises to make it an affordable and effective option to get recognition for their websites and open the doors conveniently for business profits.
 
In addition, it would cut the cost of small and medium enterprises, as it does not mean huge investments or manpower to drive audiences to their products or brands.
 
According to a media report quoting McKinsey Global Institute, SME account for over 80 per cent of businesses in India and contribute to 25 per cent of the country’s GDP.
 
The main objective of internet marketing according to SME World is to attract prospects to websites and most businesses, including small and medium enterprises have an online presence.
 
Marketing through the internet is not simply having a domain name and adding content. It is much more than that. Small and medium businesses should realize the immense benefits and advantages of using the internet for product promotion and wooing of customers in faster and effective ways.  (KNN)