Zebra Technologies To Expand Partner-Led Strategy To Drive MSME Digital Adoption In India

New Delhi, May 6 (KNN) US-based Zebra Technologies is strengthening its partner-led strategy in India, with a focus on driving digital and automation adoption among micro, small and medium enterprises (MSMEs) in the manufacturing and retail sectors.

The announcement was made at the company’s India Partner Summit in Goa, marking 10 years of its PartnerConnect programme, which has over 10,000 partners globally, according to ET.

Tapping India’s Large MSME Base

India is home to over 70 million MSMEs, contributing around 31% to GDP and nearly half of the country’s exports. 

A significant portion of these enterprises are still in the early stages of digital adoption, presenting opportunities to transition from manual processes to automated, connected systems, Zebra Technologies noted.

Subramaniam Thiruppathi, Country Lead for India and Subcontinent, Zebra Technologies, said, “India’s MSME sector is a growth engine, yet many enterprises remain fragmented and lack access to scalable technology. To remain competitive, businesses must adopt solutions that can grow alongside them.”

Partner-Led Expansion Strategy

As part of its expanded approach, Zebra will enable its partners in India to leverage its Mid-Market programme under the PartnerConnect framework. The initiative is designed to help resellers address operational challenges in manufacturing and retail while supporting business scalability.

The company is also rolling out market-specific solutions aimed at improving frontline visibility, enabling automation, and enhancing operational efficiency.

Building a Connected Ecosystem

Zebra said it is working closely with its partners to develop a connected ecosystem that integrates digital tools into frontline operations. 

The focus is on improving productivity and enabling MSMEs to scale efficiently without operational bottlenecks.

The strategy is expected to help MSMEs adopt advanced technologies to expand into larger markets, while also reinforcing Zebra Technologies’ footprint in India’s growing enterprise technology landscape.

(KNN Bureau)