New Delhi, Jan 1 (KNN) E commerce giant Flipkart has signed a memorandum of understanding (MoU) with the Housing and Urban Affairs Ministry's Deendayal Antyodaya Yojana - National Urban Livelihoods Mission (DAY-NULM) to help small businesses in exploring wide markets through the Flipkart’s platform.

This partnership will increase business and trade opportunities for Micro, Small and Medium Enterprises (MSMEs) and provide them training and support to grow their business.

The e-commerce company will collaborate with state missions under the DAY-NULM to establish the 'Flipkart Samarth programme' in 22 states in India. It will provide time-bound incubation support to the sellers including cataloguing support, account management support and more.

Both the government and the company will work with self-help groups (SHGs), including local artisans, weavers and crafts producers, and producers of raw and organic food items to provide them market access, training and support.

“Flipkart is delighted to partner with the Ministry of Housing and Urban Affairs to empower artisans and SHGs across the country to benefit from its platform. With every artisan or MSME on board, the e-commerce platform becomes more inclusive for Indians. We would like to express our sincere thanks to the DAY-NULM mission of the Ministry of Housing and Urban Affairs for joining hands with us,'' said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

Sellers under the programme shall receive time-bound incubation support from the company that extends to a host of benefits, such as cataloguing support, account management support and more, the company said in a statement.

Commenting on the same, Sanjay Kumar, Housing and Urban Affairs Joint Secretary and Mission Director DAY-NULM, said, "The collaboration with Flipkart will be instrumental in capacity building of women entrepreneurs in skills of branding, digital marketing and financial management in addition to providing access to wider customer base to locally made high quality products of Self Help Groups under DAY-NULM."

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