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KASSIA calls on industry to adopt rainwater harvesting

Updated: Mar 24, 2014 12:16:05pm
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New Delhi, Mar 24 (KNN) As a part of the Water Literacy Campaign, the Karnataka Small Scale Industries Association (KASSIA) has called on the industry to adopt rainwater harvesting (RWH) on the occasion of World Water Day on March-22.

A seminar to build awareness about the campaign was organised by KASSIA in association with Karnataka State Pollution Control Board (KSPCB) and Rashtra Bandhu, an NGO working for the conservation of Ecology and Environment, and supported by BWSSB, ELCIA, Bisleri, ACC Limited and others.

Inaugurating the event, KSPCB President N Vaman Acharya said water literacy was lacking even in literate sections of the population, and remarked that people living in apartments in Bangalore in particular were depending on private tankers for their requirement of water, the quality of which was dubious and untested.

He also called for better planning and a shift in the pattern of farm produce from crops that used more water like sugarcane to those that consumed less water.

KASSIA President BP Shashidhar said water literacy involves a deeper understanding of water for self-use and also water as a corporate social responsibility.

He suggested that if the Karnataka State Small Industries Development Corporation Limited (KSSIDC) equip each of the 6,000 industrial sheds with RWH, as it could help in saving a large amount of piped water. Referring to an estimate which put the average fresh water available at about 60 per cent of the present consumption in the next 50 years he called on the industry to adopt prudent water management.

On the occasion, Acharya and Shashidhar released a book titled ‘War on Water Crisis’ authored by Ayappa Masagi.

The book is based on 15 years of research into water conserving and best practices of water management, by the author who is also the founder-director of Water Literacy Foundation.

The water literacy campaign is aimed to enlighten people about use of recycled water, secondary use of partially used water, and encouraging adoption of RWH both in industry as well as in homes.

It was held in the industrial areas of Whitefield, ELCIA, Bommanahalli, Jigani, Mysore Road, Peenya, Bommasandra, Yelahanka, Magadi Road and Bidadi in Bangalore, in addition to Mysore and Bellary in the state.

Around hundred students and activists of Water Literacy Foundation (WLF) took a cycle rally from Raj Bhavan to KASSIA. The foundation also held a series of 12+ programs in industrial areas across Bangalore and other parts of the state to increase awareness about the potential for large scale rain water harvesting. (KNN/ST)

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