Khadi special discount sales campaign begins
Updated: Oct 04, 2014 01:32:09pm
New Delhi, Oct 4 (KNN) Khadi Gramodyog Bhavan under the Ministry of MSME has started its special sales campaign of Khadi, a symbol of Gandhian ideology, to promote Khadi village industries and handicrafts product supplying institutions, units, and entrepreneurs.
Khadi Gramodyog Bhavan is home to a wide variety of silk and cotton sarees, namely, Baluchari, Bomkai, Kantha, Kanzivaram, Tassar, Banarsi, etc. Most varieties of silks such as mulberry, tassar, munga are also stored there, as also woollen and pashmina shawls.
Also on display are a wide range of herbal products including cosmetics, eatables, leather products and Gandhian Literature.
The campaign began here on October-2 when staff and officers of the Bhavan decided to clean the showroom and take the oath to give minimum 100 hours in a year not only to clean the Bhavan but also Connaught Place where it is housed in a heritage building.
Speaking on the occasion, Secretary, Ministry of Micro, Small and Medium Enterprises, Madhav Lal who inaugurated the campaign said that the Khadi Special Discount Sales Campaign will be on for 108 working days. While 20 per cent discount will be available on Khadi products, an additional 5 per cent discount is for students.
Other dignitaries present on the occasion were Chief Executive Officer, KVIC, Anil Kumar and Joint Secretary, Ministry of Micro, Small and Medium Enterprises, S N Tripathi.
After briefly operating the E-Charkha which generates electricity while operating by hand, the Secretary overviewed the Khadi, Village industries and handicraft products displayed at various sections in the Bhavan and appreciated the products, packaging and way of display.
PMEGP scheme is the flagship program of the ministry which is implemented through the KVIC as nodal agency providing finance, capacity building, skill development and market linkage to the artisans.
After the opening of the refurbished Khadi Bhavan in February 2014 the sales have increased to about Rs 390 lakh from Rs 205 lakh.
While foot falls have also increased substantially, the management has planned to increase the sales in the next ten years from Rs 5255 lakhs to Rs 32495 lakhs.
This would in turn increase the number of Khadi village industries and handicrafts product supplying institutions, units, and entrepreneurs from 600 to 2000.
The product range and line are also to be magnified to two thousand from the present seven hundred. In addition, software is also being developed to cater to the demand of preparing and printing one million cash memos against the present level of thirty thousand only. (KNN/ES)
Khadi Gramodyog Bhavan is home to a wide variety of silk and cotton sarees, namely, Baluchari, Bomkai, Kantha, Kanzivaram, Tassar, Banarsi, etc. Most varieties of silks such as mulberry, tassar, munga are also stored there, as also woollen and pashmina shawls.
Also on display are a wide range of herbal products including cosmetics, eatables, leather products and Gandhian Literature.
The campaign began here on October-2 when staff and officers of the Bhavan decided to clean the showroom and take the oath to give minimum 100 hours in a year not only to clean the Bhavan but also Connaught Place where it is housed in a heritage building.
Speaking on the occasion, Secretary, Ministry of Micro, Small and Medium Enterprises, Madhav Lal who inaugurated the campaign said that the Khadi Special Discount Sales Campaign will be on for 108 working days. While 20 per cent discount will be available on Khadi products, an additional 5 per cent discount is for students.
Other dignitaries present on the occasion were Chief Executive Officer, KVIC, Anil Kumar and Joint Secretary, Ministry of Micro, Small and Medium Enterprises, S N Tripathi.
After briefly operating the E-Charkha which generates electricity while operating by hand, the Secretary overviewed the Khadi, Village industries and handicraft products displayed at various sections in the Bhavan and appreciated the products, packaging and way of display.
PMEGP scheme is the flagship program of the ministry which is implemented through the KVIC as nodal agency providing finance, capacity building, skill development and market linkage to the artisans.
After the opening of the refurbished Khadi Bhavan in February 2014 the sales have increased to about Rs 390 lakh from Rs 205 lakh.
While foot falls have also increased substantially, the management has planned to increase the sales in the next ten years from Rs 5255 lakhs to Rs 32495 lakhs.
This would in turn increase the number of Khadi village industries and handicrafts product supplying institutions, units, and entrepreneurs from 600 to 2000.
The product range and line are also to be magnified to two thousand from the present seven hundred. In addition, software is also being developed to cater to the demand of preparing and printing one million cash memos against the present level of thirty thousand only. (KNN/ES)
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