Lack of exposure hurts Khadi & village industries
Updated: Jul 23, 2014 12:37:50pm
New Delhi, Jul 22 (KNN) Many entrepreneurs and institutions from the Khadi and Village Industries, face serious problem in establishing themselves in the consumer market, Union Minister of Micro, Small and Medium Enterprises, Kalraj Mishra informed Parliament, adding that the challenges of marketing their products faced by them are diverse.
“Khadi and Village Industries is a heterogeneous and widely dispersed sector. The challenges of marketing of their products faced by entrepreneurs and institutions are diverse, and while some of them have been successful, many of them face serious problem in establishing themselves in the consumer market,” Mishra said yesterday.
However, the Government of India through Khadi and Village Industries Commission (KVIC) has taken a number of steps to explore and develop markets for khadi and village industries (KVI) products in the country, he added.
To provide better marketing opportunities for KVI products in the country, KVIC has a network of more than 7000 KVI outlets including 9 departmental outlets run by it, he mentioned.
KVIC organizes exhibitions in different parts of the country at district, state, regional and national levels in association with state agencies.
KVIC also provides assistance under different schemes like - Strengthening Infrastructure of Existing Weak Khadi Institutions and Assistance for Marketing Infrastructure and renovation of marketing outlets; Market Development Assistance (MDA) Scheme Khadi Reform and Development Programme (KRDP) etc.
A detailed study of khadi sector was assigned to Price Waterhouse Coopers (PWC) in 2008 by Department of Economic Affairs (DEA) on the basis of concept note prepared by KVIC.
The study report recommended formulating a scheme to revitalize the KVI sector. Accordingly, Khadi Reforms and Development Programme (KRDP), a comprehensive package for revitalization of the khadi sector, including capacity building of 300 khadi institutions and improved marketing, is being implemented with assistance of USD 150 million from Asian Development Bank (ADB). (KNN/SD)
“Khadi and Village Industries is a heterogeneous and widely dispersed sector. The challenges of marketing of their products faced by entrepreneurs and institutions are diverse, and while some of them have been successful, many of them face serious problem in establishing themselves in the consumer market,” Mishra said yesterday.
However, the Government of India through Khadi and Village Industries Commission (KVIC) has taken a number of steps to explore and develop markets for khadi and village industries (KVI) products in the country, he added.
To provide better marketing opportunities for KVI products in the country, KVIC has a network of more than 7000 KVI outlets including 9 departmental outlets run by it, he mentioned.
KVIC organizes exhibitions in different parts of the country at district, state, regional and national levels in association with state agencies.
KVIC also provides assistance under different schemes like - Strengthening Infrastructure of Existing Weak Khadi Institutions and Assistance for Marketing Infrastructure and renovation of marketing outlets; Market Development Assistance (MDA) Scheme Khadi Reform and Development Programme (KRDP) etc.
A detailed study of khadi sector was assigned to Price Waterhouse Coopers (PWC) in 2008 by Department of Economic Affairs (DEA) on the basis of concept note prepared by KVIC.
The study report recommended formulating a scheme to revitalize the KVI sector. Accordingly, Khadi Reforms and Development Programme (KRDP), a comprehensive package for revitalization of the khadi sector, including capacity building of 300 khadi institutions and improved marketing, is being implemented with assistance of USD 150 million from Asian Development Bank (ADB). (KNN/SD)
Loading...
