Visakhapatnam, Sep 17 (KNN) The micro, small and medium enterprises (MSMEs) in the country should focus on quality standards and on the zero-defect, zero-effect (ZED) model to be able to compete in the internal as well as international markets.

That was the refrain of several speakers at a one-day workshop organised by the Quality Council of India, and facilitated by the World Association for Small and Medium Enterprises (WASME).

Anil Jauhiri, CEO, National Accreditation Board for Certification Bodies (a board of the QCI), said that the quality standards played an important role in increasing the competitiveness of the Indian industry and boosting exports.

He further said “It is now necessary for the smaller units to go for certification and adoption of standards to make the Make in India campaign a success.”

PL Haranadh, Deputy Chairman of the Visakhapatnam Port Trust, said investment in quality would yield rich dividends, but the MSMEs should be provided financial support to adopt zero-defect, zero-effect model. (KNN Bureau)