New Delhi, May 1 (KNN) NASSCOM President R Chandrashekhar has said that small and medium enterprises (SMEs) will play a leading role in implementation of social, mobility, analytics and cloud (SMAC) technologies which will help the country in growing revenues by increased marketing to new customers and bringing operational efficiency.

“SMEs will thrive if key enablers powered by SMAC technologies are created in integrated ecosystems to support their multiple needs of knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales, operational excellence, efficient services provisioning, real time insights and decision making” he said during a national seminar here yesterday.

While inaugurating ‘IT World Forum Presents SMAC: for Business Transformation’ organised by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), the former DOT Secretary expressed his hope that the new government would take urgent measures to push growth of the sector in IT services. 

Chandrashekhar also said the domestic market is witnessing increasing technology adoption in the government sector and SME sector for efficient and faster delivery of services and products.

ASSOCHAM National Council on IT and ITes and National Technology Chairman Prakash Kumar said the sector is also the leading provider for employment and business avenues in rural and urban India, thereby spurting equitable and inclusive growth across local economies.

However, potential of the Indian SMEs in creating jobs and livelihood generation opportunities remains untapped. Inadequate access to technology, technical and business skills and finances have been highlighted as some of the key constraints for the MSMEs in the manufacturing sector, he added.

Ernst and Young (EY) IT Advisory Services, Samiron Ghoshal said Indian SMEs find themselves in a unique position to exploit forces of SMAC with telecom sector.

“…the murmur around the disruptive forces of Social, Mobility, Analytics and Cloud have turned into a clamour as enterprises find themselves involved in a competitive push to be “cheaper, better, faster” than their peers,” he said.

The council co-chairman, Anirban Dey said the implementation of SMAC technologies would provide a defined opportunity for SMEs to overcome traditional barriers and engage stakeholders across the wider community in a much more targeted manner to improve revenues, hone operational efficiencies and optimize costs.

According to  ASSOCHAM-EY study, the SMEs' businesses would thrive if key enablers powered by SMAC technologies are created in an integrated ecosystem to support their multiple needs of - knowledge accessibility, financial independence and risk mitigation, targeted marketing reach and sales enablement, driving operational excellence, efficient service provisioning, real time insights and decision making.

MahaOnline Ltd Director, Rajesh Aggarwal and Snapdeal.com Vice President, Tony Navin were also present at the seminar. (KNN/ST)