‘Your Money, Your Right’ Campaign Ends, Rs 4200 Crore Restituted To Rightful Owners

New Delhi, Jan 1 (KNN) The Department of Financial Services (DFS) successfully concluded its three-month-long nationwide campaign, ‘Your Money, Your Right’, aimed at enabling citizens to trace and claim their unclaimed financial assets. 

The campaign covered unclaimed bank deposits, insurance proceeds, mutual funds, dividends and shares. The initiative was inaugurated by the Finance Minister on October 4, 2025, in Gandhinagar, Gujarat.

Antyodaya-Focused Outreach for Financial Inclusion

The campaign focused on ensuring that the benefits of the financial system reach the last mile. It sought to empower citizens to reclaim assets rightfully belonging to them through a structured approach based on the 3A Framework, Awareness, Access and Action.

The Prime Minister underscored the importance of such initiatives in deepening trust between citizens and the government, highlighting their role in strengthening confidence in the financial system.

Nationwide Camps and Extensive Public Outreach

During the campaign, camps were organised in 748 districts across the country in a phased and coordinated manner. Extensive outreach through print, electronic and digital media significantly enhanced public awareness and understanding of the claim-settlement process.

Standard Operating Procedures (SOPs), Frequently Asked Questions (FAQs) and awareness material in major regional languages were circulated. Short audio-visual messages were also widely shared to maximise outreach.

Inter-Regulatory Coordination and Digital Platforms

A key strength of the campaign was close coordination among major financial sector regulators, including the Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), Insurance Regulatory and Development Authority of India (IRDAI), Pension Fund Regulatory and Development Authority (PFRDA), and the Investor Education and Protection Fund Authority (IEPFA).

Existing digital platforms such as RBI’s UDGAM for unclaimed bank deposits, IRDAI’s Bima Bharosa for unclaimed insurance proceeds, and SEBI’s MITRA for unclaimed mutual fund investments were effectively leveraged to help citizens identify and claim their assets.

Role of State-Level Institutions and Officials

State Level Bankers’ Committees (SLBCs), State Level Insurance Committees (SLICs), Lead District Managers (LDMs) and other stakeholders played a pivotal role in implementing the campaign on the ground. The camps witnessed active participation from public representatives, senior government officials and field functionaries.

Rs 4,200 Crore Restituted to Rightful Owners

As a direct outcome of the campaign and sustained collaboration among stakeholders, unclaimed financial assets worth approximately Rs 4,200 crore were restored to their rightful owners.

(KNN Bureau)