Empowering MSMEs with News & Insights

New tourism brand for Daman & Diu, Dadra & Nagar Haveli

Updated: Aug 07, 2014 01:16:35pm
image
New Delhi, Aug 7 (KNN) Promoting India as a brand across the world to increase tourist footfall, the Tourism Ministry has launched a new tourism brand for the Union Territories of Daman and Diu and Dadra and Nagar Haveli.

On the occasion of release of the new tourism brand for the Union Territories, Minister of Tourism and Culture Shripad Yesso Naik said here yesterday, “I am happy to be present here today for launching the new tourism brand for the Union Territories of Daman and Diu and Dadra and Nagar Haveli, as well as the release of the Vision 2020 publication for Dadra and Nagar Haveli.”

The Ministry of Tourism, Government of India is promoting India as a brand across the world. Our “Incredible India” campaign has been highly successful. “However, for maximizing our tourism potential, the Government’s effort needs to be supplemented by each State Government and Union Territory Administration,” he added.

Many States and Union Territories are already well known for their tourism potential, and have also been proactive in promoting their destinations across the nation as well as at international level but there are others that are now trying to make a beginning, he said.

Both Daman and Diu and Dadra and Nagar Haveli share their rich history with Goa. While Goa is already world-famous as a tourist destination, very few people know that Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage. Dadra and Nagar Haveli, on the other hand has lovely forests, lakes and gardens which make it an enviable destination to spend time with nature.

“Unfortunately, people of India are still not aware about the tourist attractions in these UTs,” the Minister said.

In this backdrop, the attempt by the Union Territories of Daman and Diu and Dadra and Nagar Haveli to promote tourism by establishing a new brand image is highly commendable and a welcome step. 

Though promotional campaigns may be outstanding, they need to be backed by quality infrastructure to make every tourist satisfied with his overall experience, he said. (KNN/SD)

COMMENTS

    Be first to give your comments.

LEAVE A REPLY

Required fields are marked *