New Delhi, Sept 7 (KNN) P2P lending platform PaisaDukan has launched its web portal in Hindi aiming to connect millions of users from smaller cities who prefer Hindi over English.

With the launch of lending platform in Hindi, PaisaDukan has become the first major P2P lending operator to offer loan and investment services in Hindi.

The move has been taken with an attempt to make deeper inroads into the Indian market that is more comfortable in Hindi.

Speaking on the launch occasion, Founder & CMD of PaisaDukan, Rajiv M Ranjan, said “with over 460 million internet users, India is second largest market, behind China and expected to have around 600 million by 2022.”

Needless to say vernacular languages will play a crucial role in bringing next 150 million users online, he added.

He said that the Hindi feature will connect PaisaDukan to users from smaller cities of north & central region and will help millions of customers who prefer Hindi.

With this new feature, users can choose the Hindi option at home page of PaisaDukan.com website, which will be later set as default.

The Hindi version will have the same features as available on English website. User will not be able to read detailed product information in Hindi but will be able to do registration, filling application, manage their account information, track their loan applications etc. in Hindi as well. 

Rajan said “Our philosophy is to align our platform with vision of financial inclusion to serve the un-served. Many people in such category find themselves comfortable with their native language and are not so conversant on platform in English language.”

The move is part of our PAN India expansion plan and we want to bring every citizen to financial system, he added.

The Company is also exploring to extend its reach to more vernacular space to target customers beyond the metropolitans in India.