FICCI FLO on mission to find new market for Indian handloom sector domestically and internationally

New Delhi, Nov 21 (KNN) In the coming years FICCI Ladies Organisation (FLO) will be focusing on finding new markets and linkages for the handloom sector in India and abroad by directly working with the artisans across the nation.

Speaking at the inaugural of the two-day Textile and handloom show titled ‘Anshukam’ on Sunday, Jyanti Dalmia, National President, FICCI FLO said, “We will help the small and medium artisans and weavers revive and modernise the Handloom sector as per changing needs and demands of the market and make them introduce new products and services.”

The theme of the event is ‘Weaving Stories Through threads’ focusing on helping weavers and artisans from various parts of the country with buyers both national and international, designers, exporters and e-commerce.

“Contribution of handloom weavers and their efforts in preserving our rich heritage has helped our economy grow for centuries as well as providing employment to a large population in rural India. Recent revival of traditional Indian fabric seeing new avenues in new age clothing urban women today take pride in wearing Indian handloom. And again, there are very few who can afford the handloom,” she said.

“With India assuming presidency of Group 20 or G20 summit for the year 2023  FLO plans to organize various trade events including promoting traditional handloom among member countries,” said Dalmia.

The major highlights of the two day event includes about 70 stalls put up by artisans and designers showcasing latest trends in textiles and handlooms from various states in the country.

“It is also hosting a series of fashions shows, talk shows  screening of documentaries, Ikebana demonstration inspired by Textiles, Organic dying work, textile painting show, and cultural events,” said Madhuri Halwasiya, FLO national initiative head for Textile and Handlooms. 

During the opening of the event Manjari Mishra, princess of Ayodhya and an eminent fashion designer herself along with past presidents of FLO including Abha Dalmia, Vasvi Bharat Ram and secretary general FLO Rashmi Sarita and Treasurer Poonam Mahajan were also present. (KNN Bureau)