Delhi's Kisan Mandi to ensure direct marketing of fruits & vegetables
Updated: Oct 22, 2014 03:23:38pm
New Delhi, Oct 22 (KNN) The country’s first Kisan Mandi that is slated to come up in Alipur of Delhi in the next few months will provide a platform for farmer producer organisations (FPOs) to directly market their fruits and vegetables.
The Kisan Mandi is an initiative of the Small Farmers’ Agribusiness Consortium (SFAC), Department of Agriculture and Cooperation, Government of India which has a mandate to link farmers to investment, technology and markets, according to a press notification.
SFAC has promoted over 300 FPOs across the country. These bodies are member owned grassroots institutions, which provide collective bargaining power to small and marginal farmers. Over 5.00 lakh farmers are members of FPOs supported by SFAC.
It is hoped that the soon to operate Kisan Mandi at Delhi will create direct market linkages of FPOs with the buyers.
The Kisan Mandi (KM) is a physical as well as online platform for transaction of fruits and vegetables. SFAC will operate the KM with the assistance of technical partners (for marketing, software development, back-end support etc.).
The Mandi will act as a facilitator for identified FPOs/Grower Associations, helping to identify produce, support quality control, logistics, price discovery, delivery and payment.
In addition, dry and cold storage capacity will be created to hold some stocks for retail supply, while the effort will primarily be to create direct linkages between the farmgate and bulk demand.
Target customers are organized retailers, hotels, restaurant and catering (HORECA), large vendors, exporters, processors, RWAs, general public.
Further, SFAC will facilitate FPOs/GAs to set up sorting, grading and packing facilities near the farmgate so that only sorted, graded and packed or semi-packed products are available at KM. Training inputs will be given by KM to enable FPOs to meet quality norms.
Notably, KM will organize promotional activities, buyer-seller meet, publicity etc. to attract buyers. Also, strong ICT backed sale platform for online sales, transparent, price discovery, logistics tracking etc will be developed.
SFAC now seeks agencies to provide back end support for aligning the FPO production plan with market demand, assuring product quantity and quality and adherence of FPOs to Kisan Mandi operation norms. The agencies will have to ensure maximum number of FPOs get connected with the Kisan Mandi and supply the required products. (KNN/ES)
The Kisan Mandi is an initiative of the Small Farmers’ Agribusiness Consortium (SFAC), Department of Agriculture and Cooperation, Government of India which has a mandate to link farmers to investment, technology and markets, according to a press notification.
SFAC has promoted over 300 FPOs across the country. These bodies are member owned grassroots institutions, which provide collective bargaining power to small and marginal farmers. Over 5.00 lakh farmers are members of FPOs supported by SFAC.
It is hoped that the soon to operate Kisan Mandi at Delhi will create direct market linkages of FPOs with the buyers.
The Kisan Mandi (KM) is a physical as well as online platform for transaction of fruits and vegetables. SFAC will operate the KM with the assistance of technical partners (for marketing, software development, back-end support etc.).
The Mandi will act as a facilitator for identified FPOs/Grower Associations, helping to identify produce, support quality control, logistics, price discovery, delivery and payment.
In addition, dry and cold storage capacity will be created to hold some stocks for retail supply, while the effort will primarily be to create direct linkages between the farmgate and bulk demand.
Target customers are organized retailers, hotels, restaurant and catering (HORECA), large vendors, exporters, processors, RWAs, general public.
Further, SFAC will facilitate FPOs/GAs to set up sorting, grading and packing facilities near the farmgate so that only sorted, graded and packed or semi-packed products are available at KM. Training inputs will be given by KM to enable FPOs to meet quality norms.
Notably, KM will organize promotional activities, buyer-seller meet, publicity etc. to attract buyers. Also, strong ICT backed sale platform for online sales, transparent, price discovery, logistics tracking etc will be developed.
SFAC now seeks agencies to provide back end support for aligning the FPO production plan with market demand, assuring product quantity and quality and adherence of FPOs to Kisan Mandi operation norms. The agencies will have to ensure maximum number of FPOs get connected with the Kisan Mandi and supply the required products. (KNN/ES)
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