Its ‘Silk Marriage Sari’ Vs ‘Banarasi Sari’ in West Bengal; State MSME Dept working on the project

Kolkata, Sep 20 (KNN) West Bengal Government is all set to pitch in state made ‘Silk Marriage Sari’ as an alternative for Banarasi Silk saris. For this the state government has hired some Banarasi artists to train the Bengal weavers.

According to a release, State MSME and Textile Minister Swapan Debnath said he has got the confirmation from Chief Minister Mamata Banerjee to go ahead with the project.

The idea of creating a market competitor of Banarasi – one of the finest wedding-wear for the brides across the nation – is now nurtured by the experts working under Bengal MSME and Textile Department.

Debnath said, “‘Silk Marriage Sari’ – will be an alternative for ‘Banarasi Sari’ in West Bengal.”

“Mamata Banerjee has instructed us to finish the research work and commence the production as soon as possible,” said MSME and textile minister.

“Our production will be modern and gorgeous. The elegant look, stunning hand-made designs, colours would beat its competitors in wedding sari segment,” said the minister.

The Silk Marriage sari will be showcased in 22 Tantuja showrooms across the State. “We are going to start production at two destinations – Dhatrigram of Burdwan and Fulia of Nadia,” the minister said.

To implement the project, the State Government has hired some expert Banarasi artists, who are presently giving training, teaching and guidance to the Bengal weavers. The promotion and branding, marketing team would be done in a pre-planned way. (KNN Bureau)