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Poompuhar handicraft outlets up for offer

Updated: Jul 08, 2014 01:54:22pm
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Chennai, Jul 8 (KNN)  Small businesses and artisans from across the country can display their handcrafted wares in silk, wood, metal and more along with the Poompuhar brand of handicrafts of the Tamil Nadu Handicrafts Development Corporation Limited. 

Sale counters will be allotted for eight months from August 2014 to March 2015 in Poompuhar showrooms in Tamil Nadu, Bengaluru, New Delhi and Kolkata, an official notice from the Corporation said.

Handicrafts that can be exhibited in the sale counters are gem stones, silver jewellery, gold plated jewellery, handcrafted sarees, apparel, textiles, carpets, shawls, bed linen, furnishings, paintings, incense, metal, leather and wooden products from all over India.  

Tamil Nadu Handicrafts Development Corporation Limited aims to encourage and hone the talent of artisans by training them, helping them improve their product quality and providing them social security by marketing their products
 
Poompuhar constantly trains artisans, helping them to cater to the changing demands of consumers. It also helps preserve traditional culture, making sure these ancient art and craft forms do not die out.
 
The Corporation markets the products of artisans through the 18-store-strong Poompuhar network as well as by organising exhibitions across the country, creating a steady source of income for these artisans.
 
In addition to marketing activities, the Tamil Nadu Handicrafts Corporation also has its own manufacturing centres at Swamimalai (for bronze icons), Nachiarkoil (Tanjore district), Madurai and Vagaikulam in Thirunelveli district (for traditional oil lamps), Tanjavur (Tanjore art plates), Kallakuruchi (Sandal wood carving) and Mamallapuram (stone sculpture).
 
Poompuhar also specialises in executing temple projects such as golden chariots, silver chariots, wooden temple car, temple bells, brass grill ‘Q’ lines and other requirements of Hindu, Christian and other religious temples with its highly talented and skilled artisans.   
 
The Corporation is implementing welfare schemes to develop craft clusters in languishing crafts like lacquer ware, mat weaving, paper mache, terracotta and establishing common facility centres for craftsmen and ‘Urban Haat’ for marketing handicrafts with the financial assistance of the state and central governments.
 
It conducts an annual Poompuhar award competition in order to encourage and promote their work.  (KNN/ES)

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