Lucknow, May 31 (KNN) With the aim to tackle the menace of online shopping scams, the Uttar Pradesh government has joined hands with e-commerce giant Amazon India.

The two partners are collaborating to explore several joint initiatives aimed at empowering consumers to shop online with greater confidence, read a press note shared by the U.P. police on Tuesday.

As per reports, the Uttar Pradesh government and Amazon India will jointly educate online consumers about their rights and raise awareness about safe shopping practices and protecting online shoppers from bad actors.

The joint drive will also include special initiatives aimed at enhancing the online safety of women by creating awareness about identity theft, impersonation, and online financial frauds.

Prashant Kumar, Special Director General (SDG) Law & Order, Uttar Pradesh said, “The e-commerce portal is a strong partner and our alliance will help us not just fight but also prevent online scams.”

“Our initiatives, especially social media campaigns, will be an important enabler to help consumers shop online with confidence. Our partnership comes at a time when we are witnessing a significant surge in online transactions post-Covid. There’s an increased need for consumers to be vigilant and our joint initiatives will help us do just that,” he said.

Krishnaswamy, Vice President, Public Policy, Amazon India said, “This collaboration will not only educate a large consumer base but also enable us to identify to foster a secure digital experience.”

The partnership with the U.P. Police will complement the e-commerce portal’s consumer education recent initiative, ‘Mission GraHAQ’, which is spreading awareness about safe online shopping practices, consumer rights, and more, Amazon said in a press release.

As part of this collaboration, both the parties have agreed to explore several joint projects including consumer awareness campaigns and educating women about identifying online bad actors, safe use of e-commerce and social media, preventing online scams and frauds; industry dialogues with representation from a diverse set of stakeholders to identify issues impacting online consumer safety and find actionable solutions to address them and many more.  (KNN Bureau)