MSME Ministry Unveils 'Swabhav Swachhata, Sanskaar Swachhata' Campaign For 2024

New Delhi, Sep 20 (KNN) The Ministry of Micro, Small & Medium Enterprises (MSME) inaugurated the ‘Swachhata Hi Seva’ (SHS) 2024 Campaign on September 17, 2024, marking the 10th anniversary of the Swachh Bharat Mission.

The campaign, set to run until October 2, 2024, was launched with a Swachhata Pledge-taking ceremony led by Union Minister of MSME, Jitan Ram Manjhi, with over 150 field formations participating virtually across the country.

This year's campaign theme, ‘Swabhav Swachhata - Sanskaar Swachhata,’ aims to integrate cleanliness as both a natural habit and a core societal value.

The initiative emphasises public participation (Jan Bhagidari) and seeks to mobilise citizens, particularly youth, in cleanliness activities. It also highlights the crucial role of sanitation workers (Safai Mitras) in maintaining public hygiene.

The Ministry of MSME has outlined several key initiatives for the campaign. Identified areas will undergo cleaning through community service (Shramdaan), transforming them into well-maintained spaces as part of the Cleanliness Target Units (CTUs) program.

In recognition of their vital role, safety kits will be distributed to sanitation workers, and special camps (Safai Mitra Suraksha Shivirs) will be organised for health check-ups and awareness about social security schemes.

Environmental sustainability efforts will include tree planting drives, aligning with the 'Ek Ped Maa Ke Naam' initiative.

The Ministry is also actively promoting public participation in cleanliness drives, with a particular focus on youth involvement.

In preparation for the campaign, the Ministry has taken several steps. Nodal officers have been appointed at both ministry and field levels to coordinate and monitor the campaign's progress.

Additionally, promotional campaigns have been launched, including the display of banners and hoardings across Udyog Bhawan and other field offices.

Social media platforms have been utilised to spread awareness about the Swachhata pledge and upcoming activities.

The Ministry of MSME urges all citizens to participate in the Swabhav Swachhata, Sanskaar Swachhata Abhiyan, emphasising the importance of making cleanliness a way of life.

The Ministry, along with its organisations and field formations, has expressed full commitment to achieving the goals of the Swachhata Hi Sewa 2024 Campaign with enthusiasm and dedication.

Through these concerted efforts, the campaign aims to foster a culture of collective responsibility for the nation's well-being, encouraging citizens to actively contribute to India's cleanliness and hygiene.

(KNN Bureau)