New Delhi, May 16 (KNN) The Micro Small and Medium Enterprises (MSMEs) should be ready to cater multinational companies (MNCs) which are likely to shift their base to India in the coming days, said Sanjeev Chawla, Director, MSME Development Institute, Karnal.

While addressing entrepreneurs via webinar organised by SMBConnect on MSME Survival and Revival- Role of MSME-DI in COVID-19 on Friday, Chawla said, ''MSMEs should also be ready to be part of the supply chain for the MNCs which are likely to shift their base to India. Also, they should try and study the defence offset policy and become vendors for the defence production.''

Chawla also mentioned that the institute is providing handholding support to the MSMEs of Haryana in dealing with the unprecedented situation of COVID-19.

''To support MSMEs, a State Champion Control Room has been set up. It works from 8 am to 10 pm. Six officers will work in two shifts and that they will be available on the phone (0184- 2208105). The MSMEs can approach it on www.champions.gov.in,'' he apprised.

He further said that State Champion Control Room will also identify and encourage the sparks i.e. the potential MSMEs who are able to withstand the current rough weather and can become national and international champions.

''The MSMEs have to look for new avenues also in line with the clarion call of the PM 'Vocal for Local' for a Self-Sufficient and Self-Reliant India,'' he added.

There was also a session by Dr Ajay Garg, fellow member of ICSI and ICA (Indian Council of Arbitration), who elaborated financial management and cash flow strategies for MSMEs that can help alleviate the financial hardships of the already distressed sector during COVID-19 pandemic.

The webinar was moderated by Mr Raj K. Pathak, Chairman - Indian Entrepreneurs Club where over 100 entrepreneurs from across India attended.