New Delhi, Dec 31 (KNN) The business community of the country stands in solidarity with the union government on issue of changes made in FDI policy in e-commerce for bringing transparency, even level playing field and fair competition, said Confederation of All India Traders (CAIT) in a communication sent to Union Commerce Minister, Suresh Prabhu.

The traders’ association categorically said that any move to bring further changes in FDI Policy to the advantage of global players under any kind of pressure or coercion will be stoutly opposed by the business community of the country.

In a communication to Prabhu, CAIT said that various media reports stated that several US based forums and chambers have criticized Indian Government for clarifying the issue and attempting to maintain some kind of pressure on the government to bring changes in the already clarified policy.

It appears that it is nothing but the pressure tactics of few big global e-commerce players which are using these forums and chambers as their mouthpiece with a view to bring further changes to their advantage, the association added.

IT said “It is noteworthy to mention that their business methodology and ultimate aim to capture, control and dominate Indian retail trade through e commerce has been greatly shattered with announcement of clarifications by the Government and therefore now they are bent upon in using all methods of pressure and coercion.”

The traders association said that in furtherance of the intention of the government, it is more necessary that the policy is strictly implemented in its true letter and spirit and for this purpose an independent regulatory authority for e-commerce should be constituted to regulate and monitor the e commerce trade.

The said authority should be duly empowered to take action against any entity which defy the policy, CAIT suggested.

CAIT further demanded long awaited e-commerce Policy.

They also demanded that FDI norms as spelled out in the policy should also be made applicable on domestic e commerce players as well to restrict them for adopting any unethical business practices and remain at par with other e commerce players.