GOI to launch Lucky draw Schemes to push E-payments

New Delhi, Dec 24 (KNN) Government on Friday said it will launch awards under the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana in 100 cities over 100 days on December 25.

The Government of India seeks to promote digital payment methods to encourage consumers and merchants to increasingly shift to these payment modes. To take this initiative forward, Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar Yojana for Merchants, will be launched on 25th December 2016 at Vigyan Bhavan.

The schemes are aimed at encouraging people to move towards significantly higher usage of digital transactions through the offer of incentives.

The schemes will be launched with the first draw by Union Minister Ravi Shankar Prasad for Electronics & Information Technology and Finance Minister Arun Jaitley.

The draws for these events will be taken out in 100 different cities around the country, in a ceremony accompanied by a digital payments adoption fair called Digi-Dhan Mela. As part of the mela, to encourage adoption of digital payments by local residents, booths and help centers will be set up by banks and other stakeholders, where citizens can get apps downloaded and learn how to do digital transactions.

The schemes will be implemented by National Payments Corporation of India (NPCI). Only those transactions that take place through RuPay Cards, USSD, UPI and AEPS are eligible for these schemes. (KNN/RAS)