New Delhi, Nov 16 (KNN) Nestlé India has joined hands with about 250 retailers in order to takeoff the pilot project in Dehradun and Mussoorie as an initiative towards plastic waste management.

Amid mounting concerns over the impact of plastic on the environment, Nestlé India, the country’s largest food company, has started a return programme for its flagship product Maggi noodles. 

For one fresh packet consumers can exchange 10 empty packs of Maggi noodles at retail shops.

The programme has started at two places in Uttarakhand and could be introduced in other states later. 

The collection of empty packs and responsible disposal will be done by the Indian Pollution Control Association.

Maggi, along with PepsiCo’s Lay’s chips and Parle’s Frooti were named in May among the top brands causing plastic pollution as consumers were not disposing of empty packs efficiently in one of the country’s most-visited hill stations in Uttarakhand, according to a joint study by Gati Foundation and Uttarakhand Environment Protection & Pollution Control Board.